Zabeth Chang is a seasoned marketing strategist and creative leader with a deep passion for brand storytelling and community engagement. She earned her Bachelor of Arts in Fashion Marketing from The Art Institute of Charlotte in 2011. Shortly after graduation, she moved to New York City, where she spent four formative years collaborating with iconic brands such as Nickelodeon, Walmart, Toys ‘R Us, Karmaloop, Sprayground, Creative Recreation, New Era, ICECREAM by Pharrell Williams, and Moschino.
Today, Zabeth serves as Corporate Sales Manager at the InterContinental Kansas City on the Plaza, where she develops corporate partnerships, drives new business, and builds lasting client relationships. She combines her sales expertise with a background in marketing and digital strategy to create meaningful opportunities for the hotel and its clients.
Beyond her professional career, Zabeth is passionate about giving back. As a proud first-generation Hmong American, she actively volunteers her time to support underserved communities, youth programs, and cultural initiatives. Her service includes teaching English to refugees, mentoring young women, leading Sunday School classes, and organizing school supply drives—efforts grounded in her commitment to connection, compassion, and empowerment.
Known for her tenacity, creativity, and strategic mindset, Zabeth thrives on building digital presences that resonate both emotionally and commercially. She draws on her diverse brand experience to develop campaigns and partnerships that elevate visibility and build lasting relationships.
In her free time, you’ll find her watching reality TV shows, staying active with fitness, experimenting in the kitchen, or exploring new cultures through international travel.